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This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, seeking to expand prevailing views of translation and adaptation in light of ever-changing social realities.

Produktbeschreibung
This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, seeking to expand prevailing views of translation and adaptation in light of ever-changing social realities.
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Autorenporträt
Ayelet Kohn is a senior lecturer in the Department of Communication at David Yellin Academic College in Jerusalem. Her research focuses on multimodality in media texts and on communities in the Internet. She has published in Visual Communication, Visual Studies, Computers in Human Behavior, Jewish Quarterly Review, Journal of Israeli History, Social Semiotics, Convergence and more. Her latest book, coauthored with Rachel Weissbrod, Translating the Visual: A Multimodal Perspective, was published in 2019. Rachel Weissbrod is Professor Emerita at the Department of Translation and Interpreting Studies, Bar- Ilan University. Her areas of research include translation theory, literary translation into Hebrew, audiovisual translation and adaptation. She has published in Target, The Translator, Meta, Babel, Journal of Adaptation in Film and Performance and more. Her book Not by Word Alone: Fundamental Issues in Translation (in Hebrew) was published in 2007. Her latest book, Translating the Visual: A Multimodal Perspective, coauthored with Dr. Ayelet Kohn, was published in 2019.