This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. It is essential reading for students, teachers and researchers in the field of multimodal communication.
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. It is essential reading for students, teachers and researchers in the field of multimodal communication.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).
Inhaltsangabe
List of figures Acknowledgements Introduction Chapter 1 The social semiotics of identity Chapter 2 Functionality and identity Chapter 3 Analysing style Chapter 4 Shape Chapter 5 Colour Chapter 6 Texture Chapter 7 Movement Chapter 8 A social semiotic theory of synaesthesia References Index
List of figures Acknowledgements Introduction Chapter 1 The social semiotics of identity Chapter 2 Functionality and identity Chapter 3 Analysing style Chapter 4 Shape Chapter 5 Colour Chapter 6 Texture Chapter 7 Movement Chapter 8 A social semiotic theory of synaesthesia References Index
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