Multimodality, Meaning, and Institutions
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This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.

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Produktbeschreibung
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
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Autorenporträt
Markus A. Höllerer is Professor of Public Management and Governance at Vienna University of Economics and Business, Austria, and is also Senior Scholar in Organization Theory at UNSW Sydney Business School, Australia. Thibault Daudigeos is Professor of Organization Studies at Grenoble School of Management, France, and Head of the Alternative Forms of Markets and Organizations (AFMO) Research Team. Dennis Jancsary is Assistant Professor at the Institute for Organization Studies at Vienna University of Economics and Business, Austria.