This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion…mehr
This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion strategies will help Western firms achieve the portfolio effects in operations and avoid the harmful impact of macro events such as the existing global financial crisis. Additional empirical findings, analysis, discussions, and suggestions for future studies are also presented.
Dr Jinghua Zhao is the Dean in the School of Government at the Central University of Finance and Economics in China. He holds a PhD. from Nanjing University and his research interests include strategy and government administration. Previously, Dr. Zhao has served as Dean for the Business School at Shandong University for 12 years and published more than 40 high quality journal articles and six books in strategy. His recent research focuses on MNC strategy and comparative study across borders.
Dr Jifu Wang is Chair of the Department of Management and Marketing and teaches strategic management at the University of Houston, Victoria, USA. Dr. Wang served as an executive in top management for several firms in the Shenzhen Special Economic Zone, China, and has rich management experiences in international business. His research interests include international strategy and organizational change. He has published 19 refereed journal articles and four book chapters in the last five years on international strategy.
Inhaltsangabe
List of figures and tables
About the authors
Part 1: Overview and conceptual building blocks
Chapter 1: Introduction
Abstract:
Need for this study
Practical significance of this study
Purpose and methods
Chapter 2: Conceptual building blocks
Abstract:
Multinational corporations (MNCs)
MNC subsidiaries
Growth and development strategy system
Strategy evolution of MNC subsidiaries
Part 2: Theoretical background and methodology
Chapter 3: Theoretical background
Abstract:
Evolution of MNC theory
Evolution of MNC overseas subsidiaries strategy
Chapter 4: Empirical research on growth and development strategy
Abstract:
Analytical model
Sample selection
Statistical methods
Hypotheses on the behaviours of MNC subsidiaries in China
Part 3: Hypothesis testing and analysis
Chapter 5: Strategic intent: investment and competitive factors
