Joseph Hair, William Black, Rolph Anderson

Multivariate Data Analysis

• Broschiertes Buch

Produktbeschreibung

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today's world of analytics.Multivariate Data Analysis serves as the perfect companion for graduate and postgraduate students undertaking statistical analysis for business degrees, providing an application-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

Produktdetails

• Verlag: Cengage Learning EMEA
• 8. Aufl.
• Seitenzahl: 832
• Erscheinungstermin: 24. Mai 2018
• Englisch
• Abmessung: 261mm x 198mm x 30mm
• Gewicht: 1536g
• ISBN-13: 9781473756540
• ISBN-10: 1473756545
• Artikelnr.: 52949596

Autorenporträt

Joseph F. Hair, Jr. is Cleverdon Chair of Business at University of South Alabama, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director of the Entrepreneurship Institute at the E.J. Ourso College of Business, Louisiana State University. He was a United States Steel Foundation Fellow at the University of Florida, Gainesville, where he earned his Ph.D. in Marketing. He has authored over 40 books and has published numerous articles in professional journals. He is a Distinguished Fellow of the Academy of Marketing Sciences, the Society for Marketing Advances, and the Southwestern Marketing Association.

Dr. Black is a Professor Emeritus in the Department of Marketing, at the E. J. Ourso College of Business, Louisiana State University (LSU). He received his MBA in 1976 and Ph.D. in 1980, both from the University of Texas at Austin. He held positions at the University of Arizona from 1980 to 1985, and has been at LSU since 1985. He has published numerous articles in professional journals, along with a number of chapters in scholarly books. He is a member of the Editorial Review Board for the Journal of Business Research.

Dr. Anderson is the Royal H. Gibson Sr. Professor of Business Administration and former Head of the Department of Marketing at Drexel University. He earned his Ph.D. from the University of Florida, and his MBA. and BA degrees from Michigan State University. He is author or co-author of 18 textbooks. His research has been widely published in the major professional journals in his field. Dr. Anderson has been selected twice by Drexel's LeBow College of Business students to receive the Faculty Appreciation Award, and he isa distinguished fellow in the Center for Teaching Excellence. He serves on the editorial boards of five academic journals and on the Faculty Advisory Board of the Fisher Institute for Professional Selling.

Inhaltsangabe

Chapter 1 Overview of Multivariate MethodsSection 1: Preparing for Multivariate AnalysisChapter 2: Examining Your DataSection 2: Interdependence TechniquesChapter 3: Exploratory Factor AnalysisChapter 4: Cluster AnalysisSection 3: Dependence TechniquesChapter 5: Multiple RegressionChapter 6: MANOVA: Extending ANOVAChapter 7: Discriminant AnalysisChapter 8: Logistic Regression: Regression with a Binary Dependent VariableSection 4: Moving Beyond the Basic TechniquesChapter 9: Structural Equation Modeling: An IntroductionChapter 10: Confirmatory Factor AnalysisChapter 11: Testing Structural Equation ModelsChapter 12: Advanced Topics in SEMChapter 13: Partial Least Squares Modeling (PLS-SEM)In addition to the chapters in the print book, e-copies of all other chapters in the previous editions are available to download on the companion website, including canonical correlation, conjoint analysis, multidimensional scaling, and correspondence analysis.