Margot Wallace

Museum Branding

Reimagining the Museum

• Broschiertes Buch

Produktbeschreibung

The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography - over three-hundred of them - that exemplify audience-centered practices.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• 3rd edition
• Seitenzahl: 280
• Erscheinungstermin: 6. August 2024
• Englisch
• Abmessung: 226mm x 150mm x 17mm
• Gewicht: 388g
• ISBN-13: 9781538185513
• ISBN-10: 1538185512
• Artikelnr.: 70060979

Autorenporträt

By Margot Wallace

Inhaltsangabe

Preface Chapter 1: Exhibitions Chapter 2: Tours Chapter 3: Building Chapter
4: Events Chapter 5: Membership and Fundraising Chapter 6: Education
Chapter 7: Board and Volunteers Chapter 8: Marketing Chapter 9:
Partnerships Chapter 10: Finding Your Brand Chapter 11: Public Relations
Chapter 12: Social Media and Beyond Chapter 13: Email Chapter 14: Lobby
Chapter 15: Store Chapter 16: Café Chapter 17: Publications Chapter 18:
Academic Museums Chapter 19: Databases References Index About the Author