Museum Branding - Wallace, Margot
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The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography - over three-hundred of them - that exemplify audience-centered practices.

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Produktbeschreibung
The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography - over three-hundred of them - that exemplify audience-centered practices.
Autorenporträt
Margot Wallace is an author and researcher whose fifth book, Writing for Museums: Communicating and Connecting with All Your Audiences, was published in Fall 2022. She has spoken on museum branding and writing for museums at museum conferences throughout the country and internationally. A retired marketing professor, she now develops discussion groups for Osher Lifelong Learning at Northwestern University, including three courses based on museum blogs and digital exhibits.