Margot Wallace

Gebundenes Buch

Museum Branding

Reimagining the Museum

Beschreibung

The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography – over three-hundred of them – that exemplify audience-centered practices.

Autor

Margot Wallace is an author and researcher whose fifth book, Writing for Museums: Communicating and Connecting with All Your Audiences, was published in Fall 2022. She has spoken on museum branding and writing for museums at museum conferences throughout the country and internationally. A retired marketing professor, she now develops discussion groups for Osher Lifelong Learning at Northwestern University, including three courses based on museum blogs and digital exhibits.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Third Edition
• Seitenzahl: 280
• Erscheinungstermin: 6. August 2024
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 609g
• ISBN-13: 9781538185506
• ISBN-10: 1538185504
• Artikelnr.: 70062173