Kevin Moore (ed.)

Museum Management

Herausgeber: Moore, Kevin

• Gebundenes Buch

Produktbeschreibung

Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectiveness of, museum management in a world dominated by new and exciting heritage and leisure attractions. The selected papers in Museum Management outline the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice, and addresses: strategic management issues: policy formulation, corporate planning and performance measurement human resource management financial management the importance of marketing. This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading for all students, museum managers and staff who need to keep up to date with latest developments in this field.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 312
• Erscheinungstermin: 27. Oktober 1994
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 634g
• ISBN-13: 9780415112789
• ISBN-10: 0415112788
• Artikelnr.: 21034416

Autorenporträt

Kevin Moore

Inhaltsangabe

Introduction
1: A challenge to modern museum management
2: Measuring museums' merits
3: The problem and promise of museum goals
4: A new framework for museum marketing
5: Strategic planning in local authority museums
6: Museum Wharf
7: Museum brainstorming
8: An inquiry into the relationship between museum boards and management
9: The economics of museum admission charges
10: The university art museum
11: Museum people. The special problems of personnel management in museums and historical agencies
12: Some more equal than others
13: Money changers in the temple? Museums and the financial mission
14: Museum planning and museum plans
15: Current issues in museum training in the United Kingdom
16: Performance indicators
17: The development of Beamish
18: Job attitudes and occupational stress in the United Kingdom museum sector
19: Image and self-image
20: Museums and marketing
21: Marketing in museums
22: Irresistible demand forces
23: Exhibitions
24: Museums as organizations
25: Risking it
26: The more effective director
27: MGR
28: The well-managed museum