Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectiveness of, museum management in a world dominated by new and exciting heritage and leisure attractions. The selected papers in Museum Management outline the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice, and addresses: strategic management issues: policy formulation, corporate planning and performance measurement human resource management…mehr
Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectiveness of, museum management in a world dominated by new and exciting heritage and leisure attractions. The selected papers in Museum Management outline the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice, and addresses: strategic management issues: policy formulation, corporate planning and performance measurement human resource management financial management the importance of marketing. This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading for all students, museum managers and staff who need to keep up to date with latest developments in this field.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Introduction 1: A challenge to modern museum management 2: Measuring museums' merits 3: The problem and promise of museum goals 4: A new framework for museum marketing 5: Strategic planning in local authority museums 6: Museum Wharf 7: Museum brainstorming 8: An inquiry into the relationship between museum boards and management 9: The economics of museum admission charges 10: The university art museum 11: Museum people. The special problems of personnel management in museums and historical agencies 12: Some more equal than others 13: Money changers in the temple? Museums and the financial mission 14: Museum planning and museum plans 15: Current issues in museum training in the United Kingdom 16: Performance indicators 17: The development of Beamish 18: Job attitudes and occupational stress in the United Kingdom museum sector 19: Image and self-image 20: Museums and marketing 21: Marketing in museums 22: Irresistible demand forces 23: Exhibitions 24: Museums as organizations 25: Risking it 26: The more effective director 27: MGR 28: The well-managed museum
Introduction; 1: A challenge to modern museum management; 2: Measuring museums' merits; 3: The problem and promise of museum goals; 4: A new framework for museum marketing; 5: Strategic planning in local authority museums; 6: Museum Wharf; 7: Museum brainstorming; 8: An inquiry into the relationship between museum boards and management; 9: The economics of museum admission charges; 10: The university art museum; 11: Museum people. The special problems of personnel management in museums and historical agencies; 12: Some more equal than others; 13: Money changers in the temple? Museums and the financial mission; 14: Museum planning and museum plans; 15: Current issues in museum training in the United Kingdom; 16: Performance indicators; 17: The development of Beamish; 18: Job attitudes and occupational stress in the United Kingdom museum sector; 19: Image and self-image; 20: Museums and marketing; 21: Marketing in museums; 22: Irresistible demand forces; 23: Exhibitions; 24: Museums as organizations; 25: Risking it; 26: The more effective director; 27: MGR; 28: The well-managed museum
Introduction 1: A challenge to modern museum management 2: Measuring museums' merits 3: The problem and promise of museum goals 4: A new framework for museum marketing 5: Strategic planning in local authority museums 6: Museum Wharf 7: Museum brainstorming 8: An inquiry into the relationship between museum boards and management 9: The economics of museum admission charges 10: The university art museum 11: Museum people. The special problems of personnel management in museums and historical agencies 12: Some more equal than others 13: Money changers in the temple? Museums and the financial mission 14: Museum planning and museum plans 15: Current issues in museum training in the United Kingdom 16: Performance indicators 17: The development of Beamish 18: Job attitudes and occupational stress in the United Kingdom museum sector 19: Image and self-image 20: Museums and marketing 21: Marketing in museums 22: Irresistible demand forces 23: Exhibitions 24: Museums as organizations 25: Risking it 26: The more effective director 27: MGR 28: The well-managed museum
Introduction; 1: A challenge to modern museum management; 2: Measuring museums' merits; 3: The problem and promise of museum goals; 4: A new framework for museum marketing; 5: Strategic planning in local authority museums; 6: Museum Wharf; 7: Museum brainstorming; 8: An inquiry into the relationship between museum boards and management; 9: The economics of museum admission charges; 10: The university art museum; 11: Museum people. The special problems of personnel management in museums and historical agencies; 12: Some more equal than others; 13: Money changers in the temple? Museums and the financial mission; 14: Museum planning and museum plans; 15: Current issues in museum training in the United Kingdom; 16: Performance indicators; 17: The development of Beamish; 18: Job attitudes and occupational stress in the United Kingdom museum sector; 19: Image and self-image; 20: Museums and marketing; 21: Marketing in museums; 22: Irresistible demand forces; 23: Exhibitions; 24: Museums as organizations; 25: Risking it; 26: The more effective director; 27: MGR; 28: The well-managed museum
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