performance measurement, human resource management, financial management and the importance of marketing. This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading to all museum managers and workers who need to keep up to date with the latest developments in this field.
performance measurement, human resource management, financial management and the importance of marketing. This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading to all museum managers and workers who need to keep up to date with the latest developments in this field.
Introduction 1: A challenge to modern museum management 2: Measuring museums' merits 3: The problem and promise of museum goals 4: A new framework for museum marketing 5: Strategic planning in local authority museums 6: Museum Wharf 7: Museum brainstorming 8: An inquiry into the relationship between museum boards and management 9: The economics of museum admission charges 10: The university art museum 11: Museum people. The special problems of personnel management in museums and historical agencies 12: Some more equal than others 13: Money changers in the temple? Museums and the financial mission 14: Museum planning and museum plans 15: Current issues in museum training in the United Kingdom 16: Performance indicators 17: The development of Beamish 18: Job attitudes and occupational stress in the United Kingdom museum sector 19: Image and self-image 20: Museums and marketing 21: Marketing in museums 22: Irresistible demand forces 23: Exhibitions 24: Museums as organizations 25: Risking it 26: The more effective director 27: MGR 28: The well-managed museum
Introduction 1: A challenge to modern museum management 2: Measuring museums' merits 3: The problem and promise of museum goals 4: A new framework for museum marketing 5: Strategic planning in local authority museums 6: Museum Wharf 7: Museum brainstorming 8: An inquiry into the relationship between museum boards and management 9: The economics of museum admission charges 10: The university art museum 11: Museum people. The special problems of personnel management in museums and historical agencies 12: Some more equal than others 13: Money changers in the temple? Museums and the financial mission 14: Museum planning and museum plans 15: Current issues in museum training in the United Kingdom 16: Performance indicators 17: The development of Beamish 18: Job attitudes and occupational stress in the United Kingdom museum sector 19: Image and self-image 20: Museums and marketing 21: Marketing in museums 22: Irresistible demand forces 23: Exhibitions 24: Museums as organizations 25: Risking it 26: The more effective director 27: MGR 28: The well-managed museum
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