Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.
Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jaclyn Spainhour is a proud millennial and the Director of the Hunter House Victorian Museum in Norfolk, Virginia. A graduate of Old Dominion University, Jaclyn spent time as an adjunct instructor of history at both her alma mater and Tidewater Community College. She serves on the Board of Directors of the Victorian Society in America as the Chair of its Book Awards Committee and the copy editor of the society's journal 19th Century. Jaclyn was chosen by the Virginia Association of Museums as a Leadership and Advocacy Fellow for 2019, wherein she will develop a webinar focused on the relationship between autism spectrum disorder and inclusivity in the museum world. Her first publication Gilded Age Norfolk, Virginia: Tidewater Wealth, Industry, and Propriety was published in 2015 and serves as a local history text highlighting the importance of the Hunter House Victorian Museum in the local historical landscape.
Inhaltsangabe
Contents Preface Acknowledgements Chapter 1. Why Millennials Who are Millennials (and who are they not)? Literature Overview: Reaching Millennials Why Invest in Millennials? Types of Millennial Audiences How This Book Will Help You Reach Them Chapter 2. "A"- Affordability Millennial Income: What the Data Reveals Value, Cost, and Millennial Spending Habits Millennial Views on "The Cost of Admission" Designing Affordable Programming for the Facility Practical Applications Chapter 3. "U"- Uniqueness What Makes Programming Unique? Why Millennials Value Innovation Real-Life Inventive Museum Programs Practical Applications Chapter 4. "R"- Relevance Defining Relevance for a Millennial Audience Staying on Mission Practical Applications Chapter 5. "A"- Accessibility Defining Accessibility Accessibility and Millennial Expectations Practical Applications Chapter 6. Looking Ahead Millennials and Museums: Current Relationship Millennials and Museums: Areas for Improvement Millennials and Museums: An Ideal Future Appendix Index About the Author
Contents Preface Acknowledgements Chapter 1. Why Millennials Who are Millennials (and who are they not)? Literature Overview: Reaching Millennials Why Invest in Millennials? Types of Millennial Audiences How This Book Will Help You Reach Them Chapter 2. "A"- Affordability Millennial Income: What the Data Reveals Value, Cost, and Millennial Spending Habits Millennial Views on "The Cost of Admission" Designing Affordable Programming for the Facility Practical Applications Chapter 3. "U"- Uniqueness What Makes Programming Unique? Why Millennials Value Innovation Real-Life Inventive Museum Programs Practical Applications Chapter 4. "R"- Relevance Defining Relevance for a Millennial Audience Staying on Mission Practical Applications Chapter 5. "A"- Accessibility Defining Accessibility Accessibility and Millennial Expectations Practical Applications Chapter 6. Looking Ahead Millennials and Museums: Current Relationship Millennials and Museums: Areas for Improvement Millennials and Museums: An Ideal Future Appendix Index About the Author
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