Jaclyn Spainhour

Museums and Millennials

Engaging the Coveted Patron Generation

• Gebundenes Buch

Produktbeschreibung

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 138
• Erscheinungstermin: 4. Oktober 2019
• Englisch
• Abmessung: 235mm x 157mm x 12mm
• Gewicht: 361g
• ISBN-13: 9781538118573
• ISBN-10: 1538118572
• Artikelnr.: 56788778

Autorenporträt

By Jaclyn Spainhour

Inhaltsangabe

Contents Preface Acknowledgements Chapter 1. Why Millennials Who are
Millennials (and who are they not)? Literature Overview: Reaching
Millennials Why Invest in Millennials? Types of Millennial Audiences How
This Book Will Help You Reach Them Chapter 2. "A"- Affordability Millennial
Income: What the Data Reveals Value, Cost, and Millennial Spending Habits
Millennial Views on "The Cost of Admission" Designing Affordable
Programming for the Facility Practical Applications Chapter 3. "U"-
Uniqueness What Makes Programming Unique? Why Millennials Value Innovation
Real-Life Inventive Museum Programs Practical Applications Chapter 4. "R"-
Relevance Defining Relevance for a Millennial Audience Staying on Mission
Practical Applications Chapter 5. "A"- Accessibility Defining Accessibility
Accessibility and Millennial Expectations Practical Applications Chapter 6.
Looking Ahead Millennials and Museums: Current Relationship Millennials and
Museums: Areas for Improvement Millennials and Museums: An Ideal Future
Appendix Index About the Author