Keith Negus

Music Genres and Corporate Cultures

• Broschiertes Buch

Produktbeschreibung

How do major labels manage different genres, artists and staff? How do takeovers affect the treatment of artists? Why and how did EMI Records attempt to change their corporate culture? "Music Genres and Corporate Cultures" reveals how the creation, circulation and consumption of popular music are shaped by record companies and corporate business styles. Negus examines the tension between rap's public image as the "spontaneous music of the streets" and the practicalities of the market, and asks why country labels and radio stations promote top-selling acts like Garth Brooks over hard-to-classify artists like Mary Chapin Carpenter, and how the lack of soundscan systems in Puerto Rican record shops affects salsa music's position on the US Billboard chart.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 220
• Erscheinungstermin: 24. Juni 1999
• Englisch
• Abmessung: 233mm x 157mm x 12mm
• Gewicht: 304g
• ISBN-13: 9780415174008
• ISBN-10: 0415174007
• Artikelnr.: 22051509

Autorenporträt

Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.

Inhaltsangabe

Introduction
Chapter 1 Culture, industry, genre: conditions of musical creativity
Chapter 2 Corporate strategy: applying order and enforcing accountability
Chapter 3 Record company cultures and the jargon of corporate identity
Chapter 4 The business of rap: between the street and the executive suite
Chapter 5 The corporation, country culture and the communities of musical production
Chapter 6 The Latin music industry, the production of salsa and the cultural matrix
Chapter 7 Territorial marketing: international repertoire and world music
Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres
Notes
Bibliography Index