Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.
Inhaltsangabe
Introduction Chapter 1 Culture, industry, genre: conditions of musical creativity Chapter 2 Corporate strategy: applying order and enforcing accountability Chapter 3 Record company cultures and the jargon of corporate identity Chapter 4 The business of rap: between the street and the executive suite Chapter 5 The corporation, country culture and the communities of musical production Chapter 6 The Latin music industry, the production of salsa and the cultural matrix Chapter 7 Territorial marketing: international repertoire and world music Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres Notes Bibliography Index
Introduction Chapter 1 Culture, industry, genre: conditions of musical creativity Chapter 2 Corporate strategy: applying order and enforcing accountability Chapter 3 Record company cultures and the jargon of corporate identity Chapter 4 The business of rap: between the street and the executive suite Chapter 5 The corporation, country culture and the communities of musical production Chapter 6 The Latin music industry, the production of salsa and the cultural matrix Chapter 7 Territorial marketing: international repertoire and world music Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres Notes Bibliography Index
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