Richard Kirstein

Music Rights Without Fights (Us Edition)

The Smart Marketer's Guide to Buying Music for Brand Campaigns

• Broschiertes Buch

Produktbeschreibung

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues.

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Produktdetails

• Verlag: Rethink Press Limited
• 2nd Updated Second for the Us Market edition
• Seitenzahl: 272
• Erscheinungstermin: 4. März 2020
• Englisch
• Abmessung: 203mm x 203mm x 14mm
• Gewicht: 435g
• ISBN-13: 9781781334553
• ISBN-10: 1781334552
• Artikelnr.: 60322410

Autorenporträt

Richard Kirstein is the UK's leading independent expert on music rights buying for brands. During a music licensing career spanning over 20 years, he has brokered several thousand deals, acting for both music rights buyers and sellers. Since 2010, Richard has been Founding Partner of Resilient Music LLP, a successful specialist consultancy whose clients include some of the world's largest consumer brands in the fashion, automotive, financial services and alcoholic beverage sectors.