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"The artist should leave business to those who know how to do business." That was the received wisdom in the music business for most of the 20th century. But in the 21st century, that traditional view is limiting and often counter-constructive. Modern technology is reshaping how the audience consumes music, the fast-changing music ecosystem presents new opportunities, and musicians can take control of their career by building their own Musicpreneur Business Model. If you are a musician, music business professional or student, this book will help you: (1) find (and make) connections between commerce and creativity, (2) design and direct music experiences that align your values & mission with your resources & commercial potential, and (3) see the big picture of your music business. When you see that big picture, you can feel confident to make better informed decisions, discover untapped value, innovate, and build a plan to achieve your goals. The 21st century wisdom is here to empower: "More artists can create their own business models and become Musicpreneurs!"