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In relating his interesting experiences during a thirty-year career in promoting technical products and services, Jerry Rubli illustrates why sales engineering is an exciting, growing, and important profession. Through real life examples he demonstrates the various roles a sales engineer might play in introducing new products, establishing contacts in unknown markets, and overcoming adverse industry changes. Rubli gives practical advice about making presentations, sending emails, being organized, handling sales call interruptions, how to get your phone calls returned, planning sales contacts, and many other issues.