My Personal Brand
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Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand and website. Yet this is not gravitational. Having a well-known personal brand means that news media and podcasters will start to chase you, instead of you chasing them. If in business, you may also start commanding premium rates. To be positioned well, to stand out in the market, it takes bravery. You'll want to capitalise on your superpower and learn how to position your brand. In this book, you will learn about crafting an origin story, why to have a customer-focu...
Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand and website. Yet this is not gravitational. Having a well-known personal brand means that news media and podcasters will start to chase you, instead of you chasing them. If in business, you may also start commanding premium rates. To be positioned well, to stand out in the market, it takes bravery. You'll want to capitalise on your superpower and learn how to position your brand. In this book, you will learn about crafting an origin story, why to have a customer-focused mission, and how to create a slogan. Your personal values and key messages will be central to your new personal brand - as authenticity is key.Learn how to get a personal brand style guide and media kit together. Find out the differences between print-on-demand publishing and private book sales funnels Explore monetisation when blogging or publishing And score inside tips from this book writing coach and lifelong student of marketing Use the book's exercises to get all the elements together to form a cohesive Personal Brand.
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