It is a known fact that most people detest sales jobs. nobody wants to sell but they all want to be paid. entrepreneurs want to start up their companies but feel it is not really that important to master the art of selling, since they think they can always employ some graduates to comb the streets and give the dirty work for them. 1 wish it was that easy. If only you knew that nobody will ever be able to sell your product better than you as a business owner. The goal of this book is to help you the Reader achieve 'lift up' in your professional career as sales and Keep soaring for as long as you so desire. 1 also tried to address the unhealthy attitudes of organizations towards their sales force so that together, we can all make progress.