MY START-UP LIFE Ben Casnocha started his first company at age 12. By the time he was 16, he was nominated for Inc. Magazine's "Entrepreneur of the Year" and was chairman of his second company, Comcate. While playing high school basketball and editing the school paper, Casnocha was also sneaking away to early morning flights for sales calls with customers. With the support and advice of some of Silicon Valley's brightest minds, Casnocha crammed a lifetime of business experience into just a few years, all of which he shares in this unique book. My Start-Up Life is full of specific, actionable…mehr
MY START-UP LIFE Ben Casnocha started his first company at age 12. By the time he was 16, he was nominated for Inc. Magazine's "Entrepreneur of the Year" and was chairman of his second company, Comcate. While playing high school basketball and editing the school paper, Casnocha was also sneaking away to early morning flights for sales calls with customers. With the support and advice of some of Silicon Valley's brightest minds, Casnocha crammed a lifetime of business experience into just a few years, all of which he shares in this unique book. My Start-Up Life is full of specific, actionable entrepreneurial advice from both the author and his "braintrust" of advisors on topics such as: * The fuss about "passion"--and how to leverage yours * Lucky or smart? How to be both * Create and project Brand "Me" * Becoming a corporate athlete * "Life is a sales call" * Taking mentoring relationships to the next level * The road ahead: leadership in a global, fast-paced world My Start-Up Life is more than a gee-whiz account from a precocious teenager--it is a serious yet entertaining treatment of the ups and downs of an entrepreneurial life and the sacrifices necessary to pursue a vision. Casnocha reveals practical tools for you to use to start your own business, or simply become CEO of your own life. Prepare to learn, laugh, and join the conversation!Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
THE AUTHOR Ben Casnocha is a San Francisco?based entrepreneur, writer, student, and blogger. Currently 19 years old, he serves on the board of Comcate, Inc., the leading e-government technology firm he founded six years ago. In 2006, BusinessWeek included him on its list of "America's best young entrepreneurs." His work has been featured on CNN and in USA Today. He will attend Claremont McKenna College after publication of this book. In his free time he indulges in passions for ping-pong, bow ties, and chess. Visit his blog at ben.casnocha.com
Inhaltsangabe
Foreword xi By Marc Benioff Introduction 1 1.0 My Dot-Com Life Begins 5 Brainstorm: Who Knows What Could Happen If You Raise Your Hand? 7 Brain Trust: Take Responsibility, by Heidi Roizen 11 2.0 Nature or Nurture? A San Francisco Upbringing 14 Brainstorm: All the Fuss About "Passion"-and How to Tap into Yours 16 3.0 The First Axiom of Business: Find a Need and Fill It 18 Brainstorm: The Fringe-Thoughts List: Where Most Great Ideas Develop 19 Brainstorm: Feedback, Feedback, Feedback 22 4.0 Comcate is Born: The Nuts and Bolts of Starting a Business 26 Brainstorm: The Business Plan Myth 28 Brainstorm: Why Some People Get More Stuff Done (and Start Real Businesses) 33 5.0 First Meeting with a VC (It's All About the Network) 36 Brainstorm: The Power of Mentors 37 Brainstorm: When to Ask a Dumb Question 40 Brain Trust: Taking Mentor Relationships to the Next Level, by Brad Feld 42 6.0 Signing Up Early Customers: Selling the Sizzle and the Steak 44 Brainstorm: Asking Questions: There's a Right and a Wrong Way 47 Brainstorm: I Have a Strategic Plan. It's Called Doing Things. 49 7.0 Confronting Failure . . . and Bouncing Back 52 Brainstorm: Building Resilience-A Transferable Quotient 57 Brainstorm: How to Create and Leverage an Advisory Board 60 8.0 Hiring an Interim CEO: My First Big Mistake 64 Brainstorm: Three Sure Ways to Maximize Luck 68 9.0 The Hunt for a COO: Recruiting a Top Team 70 Brainstorm: The Art of Courtship 78 Brainstorm: How to Overcome Fear of Failure 85 10.0 Life as a Road Warrior: Making Memorable Sales Pitches 90 Brainstorm: Presentations-Worthy of Obsession 93 Brainstorm: Pricing in an Early-Stage Company 100 Brain Trust: Life is a Sales Call, by Jeff Parker 105 11.0 I'm a Sophomore: Balancing Work, School, and Life 106 Brainstorm: Redefining the Entrepreneurial Lifestyle: Sleep, Nutrition, Exercise 108 Brainstorm: Being a Corporate Athlete 114 Brain Trust: A Life That Works, by Chris Yeh 119 12.0 A Silicon Valley Life: Building Me, Inc. 121 Brainstorm: Networking 101 124 Brainstorm: Networking 202 126 Brainstorm: Every Cold Call Can Be Warm- Rich First-Time Interactions 128 Brainstorm: Creating and Projecting Brand "Me" 131 13.0 The Product Development Process: Cheap, Good, or Fast? 137 Brainstorm: Dare to Be Mediocre: Good is the Enemy of Perfect 141 14.0 It's a Frugal, Frugal World: Bootstrapping Through the Inevitable Cash Squeeze 144 Brainstorm: Asking for Money Versus Asking for Advice 147 15.0 The Long, Hard Slog: Achieving Scale 149 Brainstorm: A Relationship-Based First Business 152 Brainstorm: Getting More Good Revenue and Less Bad Revenue 154 Brain Trust: Keep Slogging Away, by Carol Rutlen 157 16.0 Fulfilling the Mission, One Customer at a Time 158 Brainstorm: Make Meaning: What Gets You and Your Employees Up Each Day? 160 17.0 The Road Ahead: Leaders of the Flat World 162 Brain Trust: How to Think About the Future, by Sean Ness 165 18.0 What Will You Be Shouting When You Reach the Grave? 167 Brainstorm: Entrepreneurs Are Optimists 170 Brain Trust: Let Your Heart Guide You, by Timothy J. Taylor 171 Appendix A: What's Next 173 Appendix B: A One-a-Day, One-Month Plan to Becoming a Better Entrepreneur 175 Appendix C: Ben's Reading List 179 Acknowledgments 183 Endnotes 185 The Author 189
Foreword xi By Marc Benioff Introduction 1 1.0 My Dot-Com Life Begins 5 Brainstorm: Who Knows What Could Happen If You Raise Your Hand? 7 Brain Trust: Take Responsibility, by Heidi Roizen 11 2.0 Nature or Nurture? A San Francisco Upbringing 14 Brainstorm: All the Fuss About "Passion"-and How to Tap into Yours 16 3.0 The First Axiom of Business: Find a Need and Fill It 18 Brainstorm: The Fringe-Thoughts List: Where Most Great Ideas Develop 19 Brainstorm: Feedback, Feedback, Feedback 22 4.0 Comcate is Born: The Nuts and Bolts of Starting a Business 26 Brainstorm: The Business Plan Myth 28 Brainstorm: Why Some People Get More Stuff Done (and Start Real Businesses) 33 5.0 First Meeting with a VC (It's All About the Network) 36 Brainstorm: The Power of Mentors 37 Brainstorm: When to Ask a Dumb Question 40 Brain Trust: Taking Mentor Relationships to the Next Level, by Brad Feld 42 6.0 Signing Up Early Customers: Selling the Sizzle and the Steak 44 Brainstorm: Asking Questions: There's a Right and a Wrong Way 47 Brainstorm: I Have a Strategic Plan. It's Called Doing Things. 49 7.0 Confronting Failure . . . and Bouncing Back 52 Brainstorm: Building Resilience-A Transferable Quotient 57 Brainstorm: How to Create and Leverage an Advisory Board 60 8.0 Hiring an Interim CEO: My First Big Mistake 64 Brainstorm: Three Sure Ways to Maximize Luck 68 9.0 The Hunt for a COO: Recruiting a Top Team 70 Brainstorm: The Art of Courtship 78 Brainstorm: How to Overcome Fear of Failure 85 10.0 Life as a Road Warrior: Making Memorable Sales Pitches 90 Brainstorm: Presentations-Worthy of Obsession 93 Brainstorm: Pricing in an Early-Stage Company 100 Brain Trust: Life is a Sales Call, by Jeff Parker 105 11.0 I'm a Sophomore: Balancing Work, School, and Life 106 Brainstorm: Redefining the Entrepreneurial Lifestyle: Sleep, Nutrition, Exercise 108 Brainstorm: Being a Corporate Athlete 114 Brain Trust: A Life That Works, by Chris Yeh 119 12.0 A Silicon Valley Life: Building Me, Inc. 121 Brainstorm: Networking 101 124 Brainstorm: Networking 202 126 Brainstorm: Every Cold Call Can Be Warm- Rich First-Time Interactions 128 Brainstorm: Creating and Projecting Brand "Me" 131 13.0 The Product Development Process: Cheap, Good, or Fast? 137 Brainstorm: Dare to Be Mediocre: Good is the Enemy of Perfect 141 14.0 It's a Frugal, Frugal World: Bootstrapping Through the Inevitable Cash Squeeze 144 Brainstorm: Asking for Money Versus Asking for Advice 147 15.0 The Long, Hard Slog: Achieving Scale 149 Brainstorm: A Relationship-Based First Business 152 Brainstorm: Getting More Good Revenue and Less Bad Revenue 154 Brain Trust: Keep Slogging Away, by Carol Rutlen 157 16.0 Fulfilling the Mission, One Customer at a Time 158 Brainstorm: Make Meaning: What Gets You and Your Employees Up Each Day? 160 17.0 The Road Ahead: Leaders of the Flat World 162 Brain Trust: How to Think About the Future, by Sean Ness 165 18.0 What Will You Be Shouting When You Reach the Grave? 167 Brainstorm: Entrepreneurs Are Optimists 170 Brain Trust: Let Your Heart Guide You, by Timothy J. Taylor 171 Appendix A: What's Next 173 Appendix B: A One-a-Day, One-Month Plan to Becoming a Better Entrepreneur 175 Appendix C: Ben's Reading List 179 Acknowledgments 183 Endnotes 185 The Author 189
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
