Stanislav Balvas

Mystery Shopping - comparison of case studies

• Broschiertes Buch

Produktbeschreibung

Modern competition is the engine of progress for all the industries worldwide. This also applies to the hospitality industry. The main goal of the research was to find out according to what criteria the competence of mystery shoppers is achieved, controlled and stays stable. When exploring the professional activity of the mystery shopping company it was found that thanks to a number of collective highly skilled techniques as Emotional Intelligence of Daniel Goleman, general hospitality experience of mystery shoppers and data benchmarking, we made sure that secret shopping is still objective and strong enough to perform as one of the most important tools in indicating the level of hospitality services. Also, it was found that there might appear some issues related to data benchmarking activity of the surveyed mystery shopping company and decrease of pure professional motivation of mystery shoppers that depends on experience of each single person.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 140
• Erscheinungstermin: 9. September 2019
• Englisch
• Abmessung: 220mm x 150mm x 9mm
• Gewicht: 227g
• ISBN-13: 9786200309464
• ISBN-10: 6200309469
• Artikelnr.: 57857961

Autorenporträt

Stanislav Balvas, Ingenieur mit B.Sc. in Philologie, machte 2007 seinen Abschluss an der Nationalen Luftfahrtuniversität der Ukraine in Kiew. Seitdem ist er in der Hotellerie tätig. Im Jahr 2019 schloss Stanislav Balvas sein Studium am Institute of Hospitality Management in Prag mit einem Master-Abschluss in "Gastronomie, Hotellerie und Tourismus" ab.