"At a time when telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world." Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor
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