Rich Leigh

Broschiertes Buch

Myths of PR

All Publicity Is Good Publicity and Other Popular Misconceptions

Beschreibung

Explore some of the most widely-accepted myths that permeate PR with this fascinating examination of the industry.

Autor

Listed in PR Week's 29 under 29 list and named one of 'the brightest young social media communicators', Rich Leigh has a rich and varied PR background, having led award-winning campaigns and household name accounts at digital agency 10 Yetis and consumer agency Frank PR. He now runs Radioactive PR, working with brands big and small, as well as a range of personal PR clients. Rich Leigh created PRexamples.com, dedicated to the best in up-to-date PR stunts and campaigns. He also co-founded blogger outreach service bloggabase, used by brands including Disney, Ralph Lauren and Tesco.

Produktdetails

• Business Myths
• Verlag: Kogan Page
• Artikelnr. des Verlages: 6151
• Seitenzahl: 224
• Erscheinungstermin: 3. April 2017
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 350g
• ISBN-13: 9780749479596
• ISBN-10: 0749479590
• Artikelnr.: 45711856

Rezensionen

"At a time when telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world." Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor