Michelle Carvill, Ian Macrae

Myths of Social Media

Dispel the Misconceptions and Master Social Media

• Gebundenes Buch

Produktbeschreibung

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

Produktdetails

• Verlag: Kogan Page
• 2nd edition
• Seitenzahl: 304
• Erscheinungstermin: 25. Oktober 2022
• Englisch
• Abmessung: 203mm x 127mm x 25mm
• Gewicht: 431g
• ISBN-13: 9781398607804
• ISBN-10: 1398607800
• Artikelnr.: 63241803

Autorenporträt

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page. Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Social media is a waste of time; Chapter
02: All social networks do the same thing; Chapter
03: Social media isn't that influential; Chapter
04: Social media replaces real
life networking; Chapter
05: Social media marketing is a dark art; Chapter
06: It's not worth responding to criticism on social media; Chapter
07: Sharing more content is always better; Chapter
08: Social media is free; Chapter
09: Social media can replace your business website; Chapter
10: Social media activity is purely a marketing function; Chapter
11: Social media cannot be done well in
house; Chapter
12: Social media means my business has to be available 24/7; Chapter
13: Social media is no use for internal communications; Chapter
14: Employees know what is expected of them on social media; Chapter
15: Social media is not effective for business development; Chapter
16: It's not possible to measure social media ROI; Chapter
17: Digital natives are all social media experts; Chapter
18: Social media influencers are a new phenomenon; Chapter
19: People have different personalities on social media; Chapter
20: Saying the wrong thing on social media will get me cancelled; Chapter
21: Public social media profiles are fair game for employers and recruiters; Chapter
22: Business leaders don't need a presence on social media; Chapter
23: Social media is full of #fakenews; Chapter
24: Social media is the best source of information; Chapter
25: Social media intensifies information bubbles; Chapter
26: Social media is not strategic; Chapter
27: Social media is purely for broadcasting; Chapter
28: Oversharing on social media can reveal trade secrets; Chapter
29: Being active on social media lets me control my digital footprint; Chapter
30: Social networks will protect my data

---

• • Chapter - 00: Introduction;
  • Chapter - 01: Social media is a waste of time;
  • Chapter - 02: All social networks do the same thing;
  • Chapter - 03: Social media isn't that influential;
  • Chapter - 04: Social media replaces real-life networking;
  • Chapter - 05: Social media marketing is a dark art;
  • Chapter - 06: It's not worth responding to criticism on social media;
  • Chapter - 07: Sharing more content is always better;
  • Chapter - 08: Social media is free;
  • Chapter - 09: Social media can replace your business website;
  • Chapter - 10: Social media activity is purely a marketing function;
  • Chapter - 11: Social media cannot be done well in-house;
  • Chapter - 12: Social media means my business has to be available 24/7;
  • Chapter - 13: Social media is no use for internal communications;
  • Chapter - 14: Employees know what is expected of them on social media;
  • Chapter - 15: Social media is not effective for business development;
  • Chapter - 16: It's not possible to measure social media ROI;
  • Chapter - 17: Digital natives are all social media experts;
  • Chapter - 18: Social media influencers are a new phenomenon;
  • Chapter - 19: People have different personalities on social media;
  • Chapter - 20: Saying the wrong thing on social media will get me cancelled;
  • Chapter - 21: Public social media profiles are fair game for employers and recruiters;
  • Chapter - 22: Business leaders don't need a presence on social media;
  • Chapter - 23: Social media is full of #fakenews;
  • Chapter - 24: Social media is the best source of information;
  • Chapter - 25: Social media intensifies information bubbles;
  • Chapter - 26: Social media is not strategic;
  • Chapter - 27: Social media is purely for broadcasting;
  • Chapter - 28: Oversharing on social media can reveal trade secrets;
  • Chapter - 29: Being active on social media lets me control my digital footprint;
  • Chapter - 30: Social networks will protect my data