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Dannaq kniga rassmatriwaet rechewoj ätiket kak predmet sociolingwisticheskogo analiza. Glawa w obschem poswqschena wyqwleniü osnownyh älementow, sostawlqüschih russkij stereotip, ih otnoshenie k kommunikatiwnomu aktu i k russkomu rechewomu ätiketu, a takzhe mehanizm nad kotorym realizuütsq stereotipnye formuly russkogo ätiketa, uchitywaq ih rol' w obespechenii dialoga mezhdu uchastnikami obscheniq. V glawe opredelqütsq specifika i razrqdy russkogo rechewogo ätiketa, ih stilisticheskie harakteristiki s uchötom analiza nowyh qwlenij, proishodqschih w sisteme ätiketa w celom, a takzhe specifika upotrebleniq newerbal'nyh sredstw obscheniq.