Chie Yorozu

Narrative Management in Corporate Japan

Investor Relations as Pseudo-Reform

• Gebundenes Buch

Produktbeschreibung

Exploring how and why corporate narrative-management is 'accepted' or 'rejected' by external and internal audiences in Japan, the book clarifies what narrative-management means for Japanese organizations. It argues that the role of narrative-management has become much more prevalent in Japan in recent years, but that it does not serve quite the same role as it does in the Western environments where the theory and practice first emerged. The author presents interview-based case studies within four large Japanese organisations: Nissan Motor, Bank of Tokyo-Mitsubishi UFJ, Shinsei bank and Yokohama city council. The book aims to describe and account for these Japanese corporate narratives.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 172
• Erscheinungstermin: 26. November 2015
• Englisch
• Abmessung: 234mm x 157mm x 15mm
• Gewicht: 408g
• ISBN-13: 9781138887626
• ISBN-10: 1138887625
• Artikelnr.: 42742033

Autorenporträt

Chie Yorozu is an Assistant Professor at Nagoya University, Graduate School of Economics in Japan.

Inhaltsangabe

1. Introduction: Questioning the myths of corporate narratives 2. Narrative
management and the crisis of change 3. Nissan Motor: An Ongoing and
Sophisticated Narrative management Strategy 4. Bank of Tokyo-Mitsubishi
UFJ: A Brand-led Narrative management 5. Shinsei Bank: A Financialized,
Anglo-Saxon Style of Narrative management 6. Yokohama City Council: A
Temporary and Political Form of Narrative management 7. Explaining
Narrative management in Japan 8. Conclusion: Lessons for the future