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High Quality Content by WIKIPEDIA articles! CBS Sports President Neal Pilson and motorsports editor Ken Squier believed that America would watch an entire stock car race live on television. On February 15, 1979, CBS presented the first flag-to-flag coverage of the Daytona 500. Richard Petty won NASCAR's crown-jewel race for the sixth time, but the big story was the post-race fight on the track's infield between Cale Yarborough and Donnie Allison, who crashed together on the final lap while leading. The race drew incredible ratings, in part due to the compelling action both on and off the track...
High Quality Content by WIKIPEDIA articles! CBS Sports President Neal Pilson and motorsports editor Ken Squier believed that America would watch an entire stock car race live on television. On February 15, 1979, CBS presented the first flag-to-flag coverage of the Daytona 500. Richard Petty won NASCAR's crown-jewel race for the sixth time, but the big story was the post-race fight on the track's infield between Cale Yarborough and Donnie Allison, who crashed together on the final lap while leading. The race drew incredible ratings, in part due to the compelling action both on and off the track, and in part because a major snowstorm on the East Coast kept millions of viewers indoors. As time passed, more Winston Cup races ended up on TV. ESPN broadcast its first race in 1981, from North Carolina Motor Speedway (its first live race was later in the year at Atlanta International Raceway), and TNN followed in 1991. All Cup races were nationally televised by 1985; networks struck individual deals with track owners, and multiple channels carried racing action.
