Nation Branding in Modern History
Herausgeber: Estner, Annika; Viktorin, Carolin; Gienow-Hecht, Jessica C. E.
Nation Branding in Modern History
Herausgeber: Estner, Annika; Viktorin, Carolin; Gienow-Hecht, Jessica C. E.
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A recent coinage within international relations, à â Å nation brandingà â  designates the process of highlighting a countryà â â s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.
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A recent coinage within international relations, à â Å nation brandingà â  designates the process of highlighting a countryà â â s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.
Produktdetails
- Produktdetails
- Explorations in Culture and International History
- Verlag: Berghahn Books
- Seitenzahl: 302
- Erscheinungstermin: 1. November 2020
- Englisch
- Abmessung: 229mm x 152mm x 16mm
- Gewicht: 408g
- ISBN-13: 9781789207934
- ISBN-10: 1789207932
- Artikelnr.: 58589240
- Explorations in Culture and International History
- Verlag: Berghahn Books
- Seitenzahl: 302
- Erscheinungstermin: 1. November 2020
- Englisch
- Abmessung: 229mm x 152mm x 16mm
- Gewicht: 408g
- ISBN-13: 9781789207934
- ISBN-10: 1789207932
- Artikelnr.: 58589240
Marcel K. Will holds a doctorate in Medieval and Modern History from the University of Cologne.
List of Illustrations
Acknowledgements
Introduction: Beyond Marketing and Diplomacy: Exploring the Historical
Origins of Nation Branding
Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K.
Will
PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES
Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy
Documents to Define and Defend the Republic, 1861-66
William B. McAllister
Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation
Branding: Austria and Switzerland
Oliver Kühschelm
Chapter 3. Branding Internationalism: Displaying Art and International
Cooperation in the Interwar Period
Ilaria Scaglia
Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the
United States, 1934-40
John Gripentrog
Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations,
and the Branding of Spain in the United Kingdom, 1945-69
Carolin Viktorin
Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy
during the Cold War
Michael L. Krenn
Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial
State, 1945-2015
Rosemarijn Hoefte
Chapter 8. A New Brand for Postcommunist Europe
Beata Ociepka
PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE
STUDIES
Chapter 9. Historicizing the Relationship between Nation Branding and
Public Diplomacy
Justin Hart
Chapter 10. Nation Branding: A Twenty-First Century Tradition
Melissa Aronczyk
Chapter 11. The History of Nation Branding and Nation Branding as History
Mads Mordhorst
Annotated Sources
Preface: The Diversity of Primary Sources and the Concept of Nation
Branding
1. Introduction to Baron Dan Ino, "The Japanese People and their
Gardens" (1935)
John Gripentrog
2. Images from the 1935-36 International Exhibition of Chinese Art in
London
Ilaria Scaglia
3. A Memorandum on the Advancing American Art Fiasco of 1947
Michael L. Krenn
Index
Acknowledgements
Introduction: Beyond Marketing and Diplomacy: Exploring the Historical
Origins of Nation Branding
Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K.
Will
PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES
Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy
Documents to Define and Defend the Republic, 1861-66
William B. McAllister
Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation
Branding: Austria and Switzerland
Oliver Kühschelm
Chapter 3. Branding Internationalism: Displaying Art and International
Cooperation in the Interwar Period
Ilaria Scaglia
Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the
United States, 1934-40
John Gripentrog
Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations,
and the Branding of Spain in the United Kingdom, 1945-69
Carolin Viktorin
Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy
during the Cold War
Michael L. Krenn
Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial
State, 1945-2015
Rosemarijn Hoefte
Chapter 8. A New Brand for Postcommunist Europe
Beata Ociepka
PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE
STUDIES
Chapter 9. Historicizing the Relationship between Nation Branding and
Public Diplomacy
Justin Hart
Chapter 10. Nation Branding: A Twenty-First Century Tradition
Melissa Aronczyk
Chapter 11. The History of Nation Branding and Nation Branding as History
Mads Mordhorst
Annotated Sources
Preface: The Diversity of Primary Sources and the Concept of Nation
Branding
1. Introduction to Baron Dan Ino, "The Japanese People and their
Gardens" (1935)
John Gripentrog
2. Images from the 1935-36 International Exhibition of Chinese Art in
London
Ilaria Scaglia
3. A Memorandum on the Advancing American Art Fiasco of 1947
Michael L. Krenn
Index
List of Illustrations
Acknowledgements
Introduction: Beyond Marketing and Diplomacy: Exploring the Historical
Origins of Nation Branding
Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K.
Will
PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES
Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy
Documents to Define and Defend the Republic, 1861-66
William B. McAllister
Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation
Branding: Austria and Switzerland
Oliver Kühschelm
Chapter 3. Branding Internationalism: Displaying Art and International
Cooperation in the Interwar Period
Ilaria Scaglia
Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the
United States, 1934-40
John Gripentrog
Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations,
and the Branding of Spain in the United Kingdom, 1945-69
Carolin Viktorin
Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy
during the Cold War
Michael L. Krenn
Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial
State, 1945-2015
Rosemarijn Hoefte
Chapter 8. A New Brand for Postcommunist Europe
Beata Ociepka
PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE
STUDIES
Chapter 9. Historicizing the Relationship between Nation Branding and
Public Diplomacy
Justin Hart
Chapter 10. Nation Branding: A Twenty-First Century Tradition
Melissa Aronczyk
Chapter 11. The History of Nation Branding and Nation Branding as History
Mads Mordhorst
Annotated Sources
Preface: The Diversity of Primary Sources and the Concept of Nation
Branding
1. Introduction to Baron Dan Ino, "The Japanese People and their
Gardens" (1935)
John Gripentrog
2. Images from the 1935-36 International Exhibition of Chinese Art in
London
Ilaria Scaglia
3. A Memorandum on the Advancing American Art Fiasco of 1947
Michael L. Krenn
Index
Acknowledgements
Introduction: Beyond Marketing and Diplomacy: Exploring the Historical
Origins of Nation Branding
Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K.
Will
PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES
Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy
Documents to Define and Defend the Republic, 1861-66
William B. McAllister
Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation
Branding: Austria and Switzerland
Oliver Kühschelm
Chapter 3. Branding Internationalism: Displaying Art and International
Cooperation in the Interwar Period
Ilaria Scaglia
Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the
United States, 1934-40
John Gripentrog
Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations,
and the Branding of Spain in the United Kingdom, 1945-69
Carolin Viktorin
Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy
during the Cold War
Michael L. Krenn
Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial
State, 1945-2015
Rosemarijn Hoefte
Chapter 8. A New Brand for Postcommunist Europe
Beata Ociepka
PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE
STUDIES
Chapter 9. Historicizing the Relationship between Nation Branding and
Public Diplomacy
Justin Hart
Chapter 10. Nation Branding: A Twenty-First Century Tradition
Melissa Aronczyk
Chapter 11. The History of Nation Branding and Nation Branding as History
Mads Mordhorst
Annotated Sources
Preface: The Diversity of Primary Sources and the Concept of Nation
Branding
1. Introduction to Baron Dan Ino, "The Japanese People and their
Gardens" (1935)
John Gripentrog
2. Images from the 1935-36 International Exhibition of Chinese Art in
London
Ilaria Scaglia
3. A Memorandum on the Advancing American Art Fiasco of 1947
Michael L. Krenn
Index