This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar.
This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar.
Kristin Anabel Eggeling is a postdoctoral researcher at the Department of Political Science at the University of Copenhagen. Her research interests are in practice theory, identity politics, nation-branding, diplomacy, interpretive methods and methodologies, and fieldwork in International Relations. Kristin holds a BA in Liberal Arts and Sciences from University College Maastricht, a MLitt and a PhD from the School of International Relations at the University of St Andrews, and has previously worked in the private and policy sector in Doha and Brussels. For her research on nation-branding, Kristin has been a visiting researcher at Nazarbayev University and Qatar University.
Inhaltsangabe
Introduction Part I: A practice approach to nation branding Chapter 1 Conceptualising nation branding as practice Chapter 2: Analysing nation branding in practice Chapter 3 Situating nation branding in practice Part II: The promotion of sports, cities and universities in Kazakhstan and Qatar Chapter 4 Building the sports brand: Team Astana and the 2022 FIFA World Cup Chapter 5 Building the city brand: Extravagant urban development in Astana and Doha Chapter 6 Building the knowledge brand: 'world class' education at Nazarbayev University and Education City Part III: Nation branding in practice Chapter 7 Nation branding as conservative politics Conclusion: Brand new world?
Introduction Part I: A practice approach to nation branding Chapter 1 Conceptualising nation branding as practice Chapter 2: Analysing nation branding in practice Chapter 3 Situating nation branding in practice Part II: The promotion of sports, cities and universities in Kazakhstan and Qatar Chapter 4 Building the sports brand: Team Astana and the 2022 FIFA World Cup Chapter 5 Building the city brand: Extravagant urban development in Astana and Doha Chapter 6 Building the knowledge brand: 'world class' education at Nazarbayev University and Education City Part III: Nation branding in practice Chapter 7 Nation branding as conservative politics Conclusion: Brand new world?
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