Philip M. Parker

National Cultures of the World

A Statistical Reference

• Gebundenes Buch

Produktbeschreibung

This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Greenwood
• Seitenzahl: 264
• Erscheinungstermin: 28. Februar 1997
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 584g
• ISBN-13: 9780313297700
• ISBN-10: 0313297703
• Artikelnr.: 22263818

Autorenporträt

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

Inhaltsangabe

Preface National Cultures An Introduction Quantifying National Cultures:
The Methodology References: International Statistics Comparing National
Cultures Problems with Cross-Cultural Studies Physioeconomics A
Physioeconomic Framework Economics Across Countries Demography & Sociology
Across Countries Cultural Resources Across Countries Mineral Resources
Across Countries Land Resources Across Countries Marine Resources Across
Countries Climatic Resources Across Countries Select Bibliography Index of
Countries Index of Subjects