National Guard Response Story
Do a Better Job of Telling it to the Media
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This research study examines three recent disasters and the way that the National Guard was able to get their response story into the media. It reviews National Guard response and components of the media such as the story on national television stations, the conversations of key leaders, the presence of key national and state leaders during a response, and the follow-up stories once the initial disaster response is completed. In the case of Hurricane Katrina, it was such a large scale storm that the scope of the disaster dictated the form of media it received. The Greensburg Tornado was a deva...
This research study examines three recent disasters and the way that the National Guard was able to get their response story into the media. It reviews National Guard response and components of the media such as the story on national television stations, the conversations of key leaders, the presence of key national and state leaders during a response, and the follow-up stories once the initial disaster response is completed. In the case of Hurricane Katrina, it was such a large scale storm that the scope of the disaster dictated the form of media it received. The Greensburg Tornado was a devastating disaster that almost completely wiped out a Midwestern town and garnered the sympathy of the President of the United States. The Coffeyville Floods were a quiet devastation that, despite the oil spill from a local refinery, received almost no national attention. This study considers the National Guard response to these disasters, evaluates that response in a DOTMLPF format, and then makes a recommendation that each State to organize a Mobile Public Affairs Detachment and use it to do a better job of telling the National Guard response story, and ensure that national level media is included into the disaster response planning at the highest levels in order to avoid the use of the media as a marketing and recruiting tool only. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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