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The National Savings Movement 1916 to 1978 was a British mass savings movement created to raise funds from the public to finance the deficit of government spending over tax revenues. The movement was instrumental during World War II in raising funds to support the war effort. In peacetime the movement provided an easy and safe way for ordinary people to save small sums of money. The movement grew to around 7 million members before ceasing during the 1970s as more modern methods of saving took over. Savings products promoted by the movement typically offered a low level of return but the safety of a government guarantee.