Natta! is the brand used by TIM w.e. in the MVAS (Mobile Value Added Services) arena. TIM w.e. is present in around 60 countries, reaching almost 2 billion mobile phone users through its own sales channels and partnerships with over 200 Mobile Operators worldwide. TIM w.e. business activity is based on a model of service whereby the company provides a wide range of products directly to users through SMS, WAP and MMS, involving close partnerships with a range of distribution channels including media companies, network operators, web portals, handset manufacturers and retailers.