Marek Jemala

Nature of Foresight Planning

Systemic and simplified concept of new forming planning discipline

• Broschiertes Buch

Produktbeschreibung

"The best way to predict the future is to create it." (Peter Drucker) "The real role of long-term planning is not to predict the future nor to preparing plans, but to increase our capacities to understand the future more clearly." (Arie de Geus, Planning manager, Royal Dutch Shell) "Foresight is not based on the notion that the future is predictable, but on the assumption that people can look into the future and try to shape its predictable ways." (Dr. Kerstin Cuhls, - Prof. Hariolf Grupp, Fraunhofer-Institut of Innovation Research).... The key question of this book can be set as follows: Why international institutions, governmental bodies or corporate managers invest so much time, efforts, money and know-how to establish extensive teams with one major task: to anticipate future trends and risks, and to set them as goals into their strategies? This answer can be simple, but also very challenging and requiring a more complex study. Simply, because classical intra-institutional Strategic planning or Forecasting does not enable to cover overall dynamics of the global environment, especially in a very long time, due to limited capacities and capabilities of a single institution.....

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 196
• Englisch
• Abmessung: 220mm
• ISBN-13: 9783659131509
• ISBN-10: 3659131504
• Artikelnr.: 35910451

Autorenporträt

Marek teaches and conducts research at the School of Engineering and Management, the University of Nova Gorica, Slovenia. His research interests include topics on technology management, foresight, open innovation, clusters, technology development, and related issues. He is an author of 4 books and numerous scientific articles covering these topics.