The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders.
The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders.
John E. Spillan is Professor of Management and Director of International Affairs in School of Business at the University of North Carolina at Pembroke, U.S. Dr. Spillan has written four books and several articles on International Business, Global Supply Chain Management, and International Marketing in various academic journals. He has been a guest lecturer in Chile, Peru, Bolivia, Guatemala, Mexico, Spain, China, Germany, Finland, and Ghana. Jase R. Ramsey is Associate Professor of International Business at Saint Louis University, U.S. Previously, he has worked as Professor of International Business and Coordinator of the Center for International Business at Fundação Dom Cabral (FDC) in Brazil. He has published numerous articles on doing business in Latin America and is currently a visiting professor at FDC.
Inhaltsangabe
1. Contemporary Thoughts About Doing Business in Latin America 2. The Current Business Environment 3. Historical Business Perspective 4. Cultural Issues Affecting Business 5. The Political Climate in LA 6. The Economic Climate 7. Global Competitiveness 8. Establishing a Business in Latin America 9. The Marketing Process in Latin America 10. Entrepreneurship and Innovation in Latin America 11. Conclusion
1. Contemporary Thoughts About Doing Business in Latin America 2. The Current Business Environment 3. Historical Business Perspective 4. Cultural Issues Affecting Business 5. The Political Climate in LA 6. The Economic Climate 7. Global Competitiveness 8. Establishing a Business in Latin America 9. The Marketing Process in Latin America 10. Entrepreneurship and Innovation in Latin America 11. Conclusion
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