Christina Lubinski (Copenhagen Business School)

Navigating Nationalism in Global Enterprise

A Century of Indo-German Business Relations

• Gebundenes Buch

Produktbeschreibung

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Produktdetails

• Cambridge Studies in the Emergence of Global Enterprise
• Verlag: Cambridge University Press
• Seitenzahl: 300
• Erscheinungstermin: 3. November 2022
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 588g
• ISBN-13: 9781316511282
• ISBN-10: 1316511286
• Artikelnr.: 63867798

Autorenporträt

Christina Lubinski is Professor of Business History at Copenhagen Business School. Her previous publications include The Routledge Companion to the Makers of Global Business (2020) and Family Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization (2013). She was awarded the Henrietta Larson (2015) and Oxford Journals Article Prize (2013).

Inhaltsangabe

List of figures
List of tables
Acknowledgments
Introduction
Part I. Nationalism and Competitive Dynamics: 1. The invention of nationality
2. Bazaar goods 'made in Germany'
3. Mapping enemies in World War I
4. The alliance of the disillusioned
Part II. Emergent Strategy in a World of Nations: 5. Refining political capabilities
6. Planning for uncertain futures
7. Stability in a wobbly world
8. Reimagining the world in stages
Conclusion: Re-Historicizing nations
Appendices
Bibliography
Index.