Navigating the Badlands - O'Hara-Devereaux, Mary
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Badlands -- the rugged, global business landscape corporations now face -- are the result of shifting corporate priorities during the past ten years. Businesses have experienced dramatic changes, such as drops in stock valuation and worker migration and are now having to overhaul traditional methods of strategy planning and leadership skills.
In this groundbreaking book, Mary O Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the…mehr

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Produktbeschreibung
Badlands -- the rugged, global business landscape corporations now face -- are the result of shifting corporate priorities during the past ten years. Businesses have experienced dramatic changes, such as drops in stock valuation and worker migration and are now having to overhaul traditional methods of strategy planning and leadership skills.
In this groundbreaking book, Mary O Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.
Autorenporträt
Mary O'Hara-Devereaux is the CEO of Global Foresight and an internationally recognized business forecaster and strategist. She is the coauthor of Globalwork from Jossey-Bass. She has consulted for numerous global players, including ChevronTexaco, Coca-Cola, Motorola, Procter & Gamble, CITIC-Pacific-for Asia, Ericsson, Skandia, and Cable and Wireless for Europe as well as government agencies in the United States and China. In addition she has been a senior faculty member at the University of California, University of Hawaii, Peking University, and the Institute for the Future.