Navigating the Marketing Management - Kamal, Andleeb
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"Navigating the Marketing Management" is a comprehensive guide that covers the essential principles and strategies of marketing. Ideal for students and professionals, it explores key topics like market segmentation, product decisions, pricing, distribution, and promotion strategies. The book also delves into emerging trends such as digital and global marketing, offering practical insights for staying competitive in today's dynamic business environment. It's a valuable resource for anyone seeking to deepen their understanding of marketing management.

Produktbeschreibung
"Navigating the Marketing Management" is a comprehensive guide that covers the essential principles and strategies of marketing. Ideal for students and professionals, it explores key topics like market segmentation, product decisions, pricing, distribution, and promotion strategies. The book also delves into emerging trends such as digital and global marketing, offering practical insights for staying competitive in today's dynamic business environment. It's a valuable resource for anyone seeking to deepen their understanding of marketing management.
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Autorenporträt
Andleeb Kamal is a passionate advocate for lifelong learning and self-education. With a background in Management, Andleeb Kamal has dedicated years to exploring various methods of self-directed learning. Through personal experiences and extensive research, Andleeb Kamal has developed a deep understanding of the power of curiosity and the impact of continuous education. This book is a reflection of Andleeb Kamal's journey and a testament to the belief that anyone can achieve their fullest potential through self-education.