Navigating the Nigerian Financial Services Landscape - Akanbi, Olawale
32,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
16 °P sammeln
  • Broschiertes Buch

In a dynamic and rapidly evolving Nigerian market, financial services companies face a complex interplay of external factors that shape their marketing strategies. Impacts of the External Environment on the Marketing of Financial Services in Nigeria delves into the critical impact of demographic, economic, natural, political, legal, cultural, and technological environments on marketing financial services, particularly focusing on electronic payment solutions.Using Unified Payment Services Limited (UPSL) as a case study, the book explores how companies cannot only navigate these external forces…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
In a dynamic and rapidly evolving Nigerian market, financial services companies face a complex interplay of external factors that shape their marketing strategies. Impacts of the External Environment on the Marketing of Financial Services in Nigeria delves into the critical impact of demographic, economic, natural, political, legal, cultural, and technological environments on marketing financial services, particularly focusing on electronic payment solutions.Using Unified Payment Services Limited (UPSL) as a case study, the book explores how companies cannot only navigate these external forces but also thrive through strategic planning, adaptation, and forecasting. Key recommendations include understanding demographic trends, identifying potential threats, and developing effective survival strategies. Discover how businesses can thrive in the Nigerian financial landscape by adapting to the ever-changing external environment.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Olawale Akanbi is an experienced business professional, with several years of experience working with leading multinationals.