Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The NBA All-Star H O R S E Competition (also called the NBA All Star G E I C O Competition because of its sponsor, Geico Insurance) is a National Basketball Association (NBA) contest which began at the 2009 NBA All-Star Game during the All Star Weekend in Phoenix, Arizona. The inaugural contest was held on the Saturday night prior to the All-Star Game. Interestingly, the NBA had held H O R S E competitions during the 1977 78 season. Throughout that season, CBS broadcast NBA games during the regular season and the playoffs. During halftime of those games, they showed a pre-taped H O R S E tournament pitting players from the NBA against each other. It featured, among others, Pete Maravich, Bob McAdoo, Kevin Grevey, and George Gervin. H O R S E featuring NBA players would not be re-instituted for 31 more years.