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High Quality Content by WIKIPEDIA articles! The NBA on NBC was a weekly presentation of National Basketball Association games on the National Broadcasting Company television network from 1955 to 1962, and again from 1990 to 2002. The NBA on NBC succeeded the NBA on CBS. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity for the sport, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-eighties.