Necessity of managerial involvement in development - Marcel, MANDEKE KUSONGESA
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Today's emphasis on business creation in the context of this work is not the result of a spontaneous generation. It is in fact the result of a revolution in the way of thinking of an employee who is both a manager and a creator. A company creator is first and foremost a project developer, someone who sees an opportunity in society and imagines a way of meeting that need before others do. It's a person who, faced with a problematic situation, develops a project, a vision that transforms the problem into a business opportunity. He's either an artisan or an opportunist, as Smith calls him, quoted…mehr

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Produktbeschreibung
Today's emphasis on business creation in the context of this work is not the result of a spontaneous generation. It is in fact the result of a revolution in the way of thinking of an employee who is both a manager and a creator. A company creator is first and foremost a project developer, someone who sees an opportunity in society and imagines a way of meeting that need before others do. It's a person who, faced with a problematic situation, develops a project, a vision that transforms the problem into a business opportunity. He's either an artisan or an opportunist, as Smith calls him, quoted by Marchersnay. Artisan: because he has relatively few skills and little management experience, he decides rather suddenly to set up his own business out of a desire for independence, or to find a job. He relies on a network of contacts and takes advantage of an opportunity that presents itself. Opportunistic: because they have matured their project, acquired technical and managerial skills, capital and resources before launching their business.
Autorenporträt
MANDEKE KUSONGESA Marcel es originario de la provincia de KWILU, en la RDC, y posee un diploma de postgrado en Ciencias Económicas y de Gestión por la Universidad de CEPROMAD. Es profesor en el ISP MBANDAKA y en la Universidad de CEPROMAD.