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Essay from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,7, University of Applied Sciences Nuremberg (Technische Hochschule Nürnberg Georg Simon Ohm), course: Verhandlungsstrategie, language: English, abstract: Business negotiations are increasingly acknowledged as a significant area of management processes relevant to the implementation of business strategies. In the rapidly changing environment of knowledge-based competition, organisations only succeed by virtue of effective negotiations and establishing long-term relationships among multiple parties involved in various business processes. The context of global expansion and mobility have additionally revealed the importance of business transactions across borders as fundamental building blocks of multinational organizations. This trend leads automatically to an increased need for more complex business negotiations in the international context and intercultural awareness by organisations and employees.
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