Negro, Please! Customer Service in the Black Community That's Gotta Stop
A Movement for Change
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Customer service in the Black community is an art. Why? Because the Black community is one of the most colorful, loyal and economically powerful people groups in the world. We are the largest consumers of clothing, electronics, hair care products, and fragrances, yet we are grossly underserved, underestimated and misunderstood. Why is that? This may occur by choice or neglect, however, there are long-standing beliefs held by other groups of the Black consumer. Negro, Please! unravels the naked truth that lies within our community, which contributes toward this dilemma and analyzes underlying r...
Customer service in the Black community is an art. Why? Because the Black community is one of the most colorful, loyal and economically powerful people groups in the world. We are the largest consumers of clothing, electronics, hair care products, and fragrances, yet we are grossly underserved, underestimated and misunderstood. Why is that? This may occur by choice or neglect, however, there are long-standing beliefs held by other groups of the Black consumer. Negro, Please! unravels the naked truth that lies within our community, which contributes toward this dilemma and analyzes underlying reasons for this neglect. This is not your typical book on the customer service experience, but it is a movement within the Black community to dispel any hard truths and myths about the Black consumer. Black consumers are worthy of the ultimate customer service experience every time they shop. They not only deserve exceptional service from the trillions of dollars that transfer from their pockets annually into the economy, but they can do better in delivering exceptional customer service from within the Black community. Negro, Please! is a thought-provoking and empowering read. It tackles the why before it showcases the how. This is a book of awareness so that the Black community can rise and be the deliverers and recipients of excellence and educate those that may take Black customers for granted. If you are a retailer or a business owner that caters to the predominantly Black community, then I've got the key that will unlock the cash register for your business, stop unwanted staff turnover, and cause your employees to become evangelists for your brand, while satisfying loyal Black consumers. Karolyn Marshall is the founder of and CEO of Happy Black Kustomer, a customer service solutions organization that teaches retailers, business owners and their teams how to deliver exceptional customer service to Black consumers. What began as a movement of customer service frustration in her neighborhood, quickly ignited into a movement that raises the bar. Karolyn is a University of Maryland graduate, a community activist and educator with a passion for service. She makes her home in the Washington, D.C. area and loves to hear from her readers. Visit her at happyblackkustomer.com
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