Changing negative or harmful conceptions that have centuries of tradition and an argumentative team in favour, made up of institutions with great power, is a process that would take periods of generational changes. However, each contribution is a brick that allows the construction of a fairer society in this democratic process in which we live. "Ni reinas, ni cenicientas" was a programme that, by personifying women (workers, professionals, mothers, sisters, daughters, unemployed, marginalised, leaders, victims and/or empowered...), in the end, everyday women in Colombian society, managed to break away from the patterns represented in other television content to make room for the reality of 51.4% of the country's population.
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