In employing Michel Foucault s genealogical method to undertake an impressive, multilayered analysis of discourse, the author examines recent discursive changes regarding youth misconduct and misbehaving youth in Toronto news media. In doing so, the author sheds light on the media's place in society and the role of the media in the process of governance. The author's governmentality perspective on the place of media in society maintains that media discourse can reflect, validate and even render strategies of governance more efficient.