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In our digital world, we are confused by privacy - what is public, what is private? We are also challenged by it, the conditions of privacy so uncertain we become unsure about our rights to it. We may choose to share personal information, but often do so on the assumption that it won't be re-shared, sold, or passed on to other parties without our knowing. This important and lively book draws on a Kantian philosophy of ethics and legal frameworks to examine where we are and to suggest steps - conceptual and practical - to ensure the future is not dystopian.