Network Based High Speed Product Development² - Lindgren, Peter
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In the first decade of the 21st century product development in networks was predicted to be of ever-increasing importance to businesses of all sizes because of changes in markets, in technology, in networks, and in the competences of Businesses. The growth in new products' share of businesses' total turnover and earnings were increasing at an unprecedented speed. The entrepreneurial innovations and technological improvements had resulted in the increasingly fast development of new products and services. Businesses and industries in different countries became increasingly more linked and…mehr

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Produktbeschreibung
In the first decade of the 21st century product development in networks was predicted to be of ever-increasing importance to businesses of all sizes because of changes in markets, in technology, in networks, and in the competences of Businesses. The growth in new products' share of businesses' total turnover and earnings were increasing at an unprecedented speed. The entrepreneurial innovations and technological improvements had resulted in the increasingly fast development of new products and services. Businesses and industries in different countries became increasingly more linked and interdependent in networks with respect to materials, business operations and particularly product development to match the wants and needs of the global market environment to high speed product development. Businesses were therefore encountering increasingly dynamic market fragmentation, shrinking time in market, increasing product variety, demands of production to customer specifications, reduced product lifetimes, and globalization of production. Networks were vital because the competition is not business against business, but network against network. Networks are vital because an increasing part of product development was carried out in all types of networks containing physical, ICT, dynamic, and virtual networks. Speed and pressure on time in product development seemed to continue to increase because customer demands for new products seemed to continue to increase. However, a Business seldom possessed all needed competences, and managers saw product development based on networks as an important solution to meet the strong competition of the future global markets and the strong demand for innovation and innovativeness. The evolution of market demands and focus (required) on competencies of businesses could be characterized as a development from a focus on efficiency, to a focus on quality and flexibility, to a focus on speed and innovativeness. This was why it was interesting and important to research and discuss product development and especially to understand high speed product development of individualized products in fragile market segments. Consequently, findings and learning on aspects like enablers, management tools, technological tools, product development models, product development processes and network tools to speed new product development are presented in this book.
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Autorenporträt
Peter Lindgren PhD holds a full Professorship in Multi Business Model and Technology Innovation at Aarhus University and has researched and worked with network-based high speed innovation since 2000. He was Head of Stud- ies for the Master's Degree in Engineering - Business Development and Tech- nology - at Aarhus University from 2014 to 2016. He is the author of several articles and books about business model innovation in networks and emerging business models. Peter has been a researcher at Politechnico di Milano in Italy (2002-2003), Stanford University, USA (2010-2011), University Tor Vergata, Italy and during 2007-2010 was the founder and Centre Manager of the International Center for Innovation (www.ici.aau.dk) at Aalborg University. He works today as a researcher in many different multi business model and technology innovation projects and knowledge networks, amongst others E100 (www.entovation.com/kleadmap), the Stanford University project Peace Innovation Lab (http://captology.stanford.edu/projects/peace- innovation.html), The Nordic Women in Business project (www.womenin business.dk), the Center for TeleInFrastruktur (CTIF) at Aalborg University (www.ctif.aau.dk), and the EU FP7 project about "multi business model innovation in the clouds" (www.Neffics.eu). He is co-author of several books. He has an entrepreneurial and interdisciplinary approach to research and has initiated several Danish and international research programmes. He is founder of the MBIT Lab and research group and is co-founder of CTIF Global Capsule (www.ctifglobalcapsule.com). Peter's research interests are multi business model and technology inno- vation in interdisciplinary networks, multi business model typologies, sensing and persuasive business models.