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Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

Produktbeschreibung
Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.