Darren Bridger

Neuro Design

Understanding the Supply Chain

• Broschiertes Buch

Produktbeschreibung

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 6022
• Seitenzahl: 264
• Erscheinungstermin: 3. Februar 2017
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 400g
• ISBN-13: 9780749478889
• ISBN-10: 0749478888
• Artikelnr.: 45102464

Autorenporträt

Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.

Inhaltsangabe

• Section - 01: What is Neuro Design?;
• Section - 02: Neuroaesthetics;
• Section - 03: Processing Fluency;
• Section - 04: How First Impressions Work;
• Section - 05: Multisensory and Emotional Design;
• Section - 06: Visual Saliency Maps;
• Section - 07: Visual Persuasion and Behavioural Economics;
• Section - 08: Designing for Screens;
• Section - 09: Viral Designs;
• Section - 10: Designing Presentation Slides;
• Section - 11: Conducting Neuro Design Research;
• Section - 12: Conclusion;

Rezensionen

"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It's not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me." Jamie Croggon, Design Director, SharkNinja