Neuroai - Pradeep, A. K. (sensori.AI); Acharya, Anirudh (sensori.AI); Chakravarty, Rajat (sensori.AI)
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Expert insight on harmonizing generative AI and neuroscience to succeed in business neuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of generative AI and the perennial genius of the human brain, explaining how to use the combination of both to achieve superior results in various areas of business including marketing, product innovation, advertising, and branding. Ready-to-use tools via a companion app are included to enable readers to start applying concepts to their organizations as soon as today. Written by Dr. A. K.…mehr

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Produktbeschreibung
Expert insight on harmonizing generative AI and neuroscience to succeed in business neuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of generative AI and the perennial genius of the human brain, explaining how to use the combination of both to achieve superior results in various areas of business including marketing, product innovation, advertising, and branding. Ready-to-use tools via a companion app are included to enable readers to start applying concepts to their organizations as soon as today. Written by Dr. A. K. Pradeep--one of the leading global consultants on the marriage of advanced neuroscience and marketing--and his team of experts at sensori.AI, this book explores a myriad of key topics related to successful marketing in the Age of Machine, such as how the brains of different demographics interact with generative AI in unique ways. Case studies throughout the text elucidate how different industries, from packaging, to fragrance, to music and television, are implementing generative AI tools and techniques to achieve superior business results. No matter your level of technical expertise, neuroAI is your all-in-one guide to understanding emerging generative AI technologies and learning how to harness them to propel your organization to new heights.
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Autorenporträt
DR. A.K. PRADEEP is the founder and CEO of sensori.AI, the world's only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. sensori.AI is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep's The Buying Brain serves today as the preeminent book in the global field of neuromarketing-the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book's content to assist them in formulating the most effective marketing and new product innovations. DR. ANIRUDH ACHARYA serves as the Chief AI Officer at sensori.AI, where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles and fields. DR. RAJAT CHAKRAVARTY, Chief Operating Officer at sensori.AI, has orchestrated sensori.AI's evolution from a groundbreaking startup to an industry leader in neuroscience-based GenAI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuroAI to create a smarter, more efficient world. RATNAKAR DEV is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the Chief Technology Officer of sensori.AI. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.