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Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge along with recent discoveries about how the human brain works.This fascinating and thought provoking new book critically questions our love affair with brain imaging.

Produktbeschreibung
Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge along with recent discoveries about how the human brain works.This fascinating and thought provoking new book critically questions our love affair with brain imaging.
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Autorenporträt
Paolo Legrenzi teaches Cognitive Psychology at the University of Venice, where he directs the School of Advanced Studies. He is the author of: "The Mind" (2002), "Creativity and Innovation (2005) and" Believe "(2008). Carlo Umilta teaches neuropsychology at the University of Padua, where he directs the Galilean School of Higher Studies. He is the author/editor of "Handbook of neuroscience" (ed., 1999) and "brain. Anatomy and structure of the Central Nervous System" (with M. Matelli, 2007).